Early February 2020, the Portland Cement Association (PCA)
announced the launch of “Shaped by Concrete“—
a new educational campaign to increase awareness
of the sustainability, resiliency and durability
of concrete made with cement
The campaign will feature stories based on these themes, exploring how these construction materials shape the world around us to make our communities, cities and country better. With impacts from climate change, growing populations and accelerating urbanization creating demand for safe, affordable housing, there has never been a more important time to explain how and why concrete became – and continues to be – the material of choice for virtually every type of construction through its positive impacts on society.
Shaped by Concrete will focus on key themes of cement and concrete, including their ability to meet sustainable development goals, decrease costs from natural disasters, and assist with key societal challenges such as our nation’s housing crisis.
Mike Ireland, President and CEO-PCA said, “As we prepare for the challenges future generations face, concrete will be even more critical to building a sustainable world for tomorrow. Concrete is the most durable, resilient, available and affordable material in the built environment, supporting sustainable economic, social and environmental development priorities, and the Shaped by Concrete campaign is how we’ll tell that story to stakeholders and partners.”
The sustainability and environmentally conscious aspects of concrete are a core component of the campaign. General audiences will be targeted with content focused on these aspects as the campaign moves forward.
This new campaign is meant to complement and work in tandem with the existing Build With Strength campaign efforts as well as other marketing and communications activities from other sister associations. Build with Strength is a coalition of the National Ready Mixed Concrete Association (NRMCA), whose message is: “No other material can replicate concrete’s advantages in terms of strength, durability, safety and ease of use.”
Shaped by Concrete will feature stories based on four core themes, with a strong focus on sustainability, exploring how these construction materials shape the world around us to make our communities, cities, and country better. With impacts from climate change, growing populations, and accelerating urbanization creating demand for safe and affordable housing, the time has never been more important to explain to a broad audience how and why concrete became, and continues to be, the material of choice for virtually every type of construction through its positive impacts on society.
As the campaign progresses, additional content—videos, articles, and graphics—will be added to the Shaped by Concrete website, while the Twitter and Facebook accounts will bring these positive stories about concrete into new conversations about the future of our society.
For the “Shaped by Concrete” website, please go to: www.shapedbyconcrete.com/#about
For more details and the full Shaped by Concrete announcement by PCA, please go to: www.cement.org/newsroom/2020/02/03/pca-launches-shaped-by-concrete-educational-campaign
For the NRMCA article titled “PCA Unveils Soft Launch of ‘Shaped by Concrete’ Educational Campaign”, please go to: www.naylornetwork.com/nrc-nwl/articles/index-v5.asp?aid=601116&issueID=68480
For more details, more information, and to explore the new Shaped by Concrete campaign, please contact:
Nick Ferrari: E-mail: nferrari@cement.org
Mike Zande: E-mail: mzande@cement.org
“Shaped by Concrete” and “Build with Strength” themes will prevalent at the CONEXPO-CON/AGG Convention as well as “Better Together 2020 Annual Convention”. Three Concrete and Cement Associations are excited to be co-locating for their respective “Better Together 2020 Annual Convention” (MARCH 7-10) prior to the CONEXPO-CON/AGG 2020 (MARCH 10-14), at the Encore at Wynn Las Vegas Hotel in Las Vegas, Nevada! The TRIO of associations: National Ready Mixed Concrete Association (NRMCA); National Stone, Sand and Gravel Association (NSSGA); and The Portland Cement Association (PCA). Through the registration website, you can purchase admission to 1, 2 or all 3 conventions (BUNDLE) for a DISCOUNT, as well as a CONEXPO-CON/AGG BADGE DISCOUNT! Topics related to “Build with Strength” will be throughout the 3 conventions:
MARCH 7-9: NRMCA 2020 Annual Convention
NRMCA and Build With Strength are presenting a full complement of educational seminars.
Dr. Christopher Drew, Director of Sustainability-Smith-Gill Architecture, will speak during NRMCA’s Build With Strength general session.
MARCH 8-10: NSSGA 2020 Annual Convention
MARCH 8 – 10: PCA 2020 Annual Convention
Edward Sullivan, Chief Economist-PCA who will give an update on the economy
MARCH 10-14: CONEXPO-CON/AGG 2020
For all details of this “Better Together Annual Convention”, and to REGISTER for this pre-CONEXPO-CON/AGG Convention, please go to the ISCP article titled ““Better Together Annual Convention” to be Prior to CONEXPO-CON/AGG in March, Las Vegas + Updated CONEXPO/CONAG Article”, please go to: www.concretepavements.org/2020/02/28/better-together-annual-convention-to-be-held-march-7-10-prior-to-conexpo-conag-in-las-vegas-nv/