The 3 Associations: American Concrete Pavement Association (ACPA), National Ready Mix Concrete Association (NRMCA), and Portland Cement Association (PCA), are hosting the 2019 Promoters’ Forum—a 2-day forum aimed at providing industry promoters with best practices, the latest promotion techniques, and new (and existing) resources from national associations representing concrete and cementitious-material solutions.
August 28-29, 2019
Wednesday 1:00 pm – 5:00 pm | Reception
Thursday 7:00 am – 3:00 pm | Lunch
Loews Chicago O’Hare Hotel—Register by August 5
5300 N. River Road | Rosemont, Illinois, USA
The PROMOTERS’ FORUM provides regional, state, and other local promoters with a unique networking experience, and a wealth of useful information from the associations. The 3 Association hosts, along with national sponsors—American Society of Concrete Contractors (ASCC), Concrete Reinforcing Steel Institute (CRSI), and National Concrete Masonry Association (NCMA)—encourage promoters from member companies and associations to participate in this industry-wide event to network with and draw on resources from the concrete and cement industry.
PRELIMINARY AGENDA:
Wednesday, August 28: 1:00 pm – 5:00 pm
New Opportunities: Expand your reach with new tools and resources that you may never have heard about:
o Geotechnical markets
o Mass Timber Threat
o Resilience
o Disasters and Pavements – Lessons learned in putting together a resilient pavements strategy
o National Concrete Bridge Council
Cocktail Reception 5:30pm
Thursday, August 29: 7:00 am – 3:00 pm
The Cement/Concrete Industry: What’s on the horizon that may impact your ability to promote cement-based products:
o Breakfast with Ed Sullivan
o Trending
o What climate change means for our industry
o How can EPDs be used as marketing tools
Promotion Breakouts
o Buildings – Challenges and Opportunities in the Building Market
A lively discussion on how to promote MIT research, how to communicate the benefits of concrete, how to affect changes in local building codes, and how to convert projects from wood and steel to concrete.
o Pavements – Promoting Key Issues in the Paving Market
Roundtable discussion on two very important aspects of pavement promotion today: effectively promoting the full spectrum of cement-based pavement products (from FDR to pavers to conventional concrete) to the same agency or owner, and messaging to instill healthy inter-industry competition in pavement markets.
Lunch
What Works
o The most popular session in the former Forums – “WHAT WORKS”:
7-12 minute presentations on what worked on actual promotion projects/situations and what did NOT work. Forum attendees get a chance to share the key factors in successful promotion and the obstacles incurred and overcome
Wrap Up
For all details and information in the preliminary AGENDA, please go to: https://www.cement.org/docs/default-source/events/forum_agenda_draft.pdf?sfvrsn=eeb5e3bf_4
To reserve a HOTEL ROOM at Loews Hotel by August 5, please go to: https://www.loewshotels.com/chicago-ohare/pca-meeting
REGISTRATION fee: $150
Registration through the PCA website is simple and requires only basic information (contact information, a username, and a password) to enable the use of the Aptify registration site. For more information or to register for the event, please go to: http://members.cement.org/EBiz55/Login.aspx?ReturnURL=nc27rmEic%2bMgyP0WgpFBtxfytXchIlHSfA9n%2fvOTPUb620SZF7yuqg%3d%3d
For more information, please go to: https://www.cement.org/events/2019-promoters%27-forum
For questions, meeting information, and more information, please contact:
Alpa Swinger, PCA Senior Director, Market Development:
E-mail: aswinger@cement.org | Phone: 847-972-9010