NRMCA has developed a 10-webinar series of training modules to assist in developing promotion and advocacy strategies for concrete streets and local roads (SLR)—a largely untapped market in many regions with enormous potential. The series FREE to NRMCA members and partners. The first Webinar will cover general issues and approaches appropriate for review by any producer or coalition that is considering a Streets and Roads promotion effort. Subsequent Webinars will provide much more detail on recommended strategies and approaches. Please note that these modules can be packaged together and presented in half or full-day sessions on location. This module will cover 3 main objectives:
- Developing a Promotion and Advocacy Strategy and Action Plan
- Educating coalition participants on strategies, issues, key messages and assign roles
- Putting the plan into action to pursue administrative and agency personal to identify wants and needs of the agency and to offer concrete ‘remedies’
ISCP notes the following webinar to be of particular interest to our members, as it is relates to growing concrete road opportunities:
Growing Concrete Road Opportunities: Street & Roads Promotion for DOTs, Counties & Municipalities
Monday, July 20, 2015: 11:00 AM – 12:00 PM EDT
This Webinar, part of NRMCA’s 10-webinar series, focuses on approaches for Streets and Roads promotion to DOTs and public works departments that are most likely to result in growing concrete project opportunities. To register for the Streets & Roads Promotion for DOTs, Counties & Municipalities webinar on July 20 please click here.
To view this webinar in the events section of the ISCP website, please click here.
To view the schedule of the 10 Webinars, and for more information, please click here
